Uncovering Malaysia's Secret
ONCE achieved in a marriage, intimacy often helps guarantee a happy and enduring union. Being shy is fine, but sometimes couples should consider adding a little spice to their marriage. And what better way to achieve this than with lingerie. Sexy, subtle or simply pretty, the choice is yours. A little variation is a good idea too. Play the vamp one day and the demure virgin another.
"People today are more open-minded and as a result we think they'll be more responsive to our products," says Kathleen Chin, managing director of on-line lingerie company, TheSaxyClub, which is part of Linear Channel Sdn Bhd, whose CEO is her husband, Joshua Chin.
Interesting facts gleaned from the couple include the fact that the Chinese tend to be a little more conservative, and that 70 per cent of their customers are males and Malay. That more of their customers are male is probably due to the fact that men are more visual creatures (since they're on-line), while women are more tactile and like to touch and feel their lingerie before making a purchase.
"I'd noticed that there wasn't a lot of choice on the Malaysian market.
I'd never come across the sort of lingerie lines we now stock and as a husband, I wanted my wife to buy or wear such lingerie styles for me,"
says Joshua.
Today, TheSaxyClub is basically the only company providing a comprehensive service supplying lingerie on-line in Malaysia. It only takes about three working days to deliver items to buyers, and those who do not have credit cards can bank their payments via Maybank or pay by cheque.
It is also Asia's largest lingerie store and besides Malaysia, has orders coming in from Indonesia and even from as far afield as the United States.
"I find that rather amusing as we acquire a lot of our styles from the US and then we are asked to ship them back to customers there," reveals Joshua with a laugh.
Kathleen and Joshua understand that Malaysian men and women are rather shy when it comes to buying such items off the rack in big shopping malls for fear of being spotted by friends or relatives. With their type of unique services, total privacy is assured. One needn't worry about faulty items either, as you can courier them back if they are damaged - as long as they have not been worn of course. The Chins will also follow up orders with a call or an e-mail in an effort to prevent fraud.
Everything to spice up your sex life can be found here. Provocative bras and panties, corsettes, negligees, garter belts, body stockings... you name it, and TheSaxyClub will probably have it. Reasonably priced evening dresses are also available.
The Chins also recently introduced fun and trendy two-piece items that look as if they can double up as bikinis. The choices offered remind you of those seen in Victoria's Secret catalogues and can easily rival products found there.
Are you someone who has looked longingly at overseas lingerie catalogues but were too afraid to place an order, worrying that items might get lost in the mail? Well, this is a good alternative as you can always contact its head office if any problems arise.
Then there's also the option of becoming a member of TheSaxyClub. All you need do is pay RM50 and you'll receive a thick copy of the latest catalogue and a 15 per cent discount each time you place an order.
We've all come across research findings which claim that a healthy sex life means a happier marriage. So ladies, do consider giving your man a special surprise. And men, if your lady is too shy, what's stopping you from buying her that intimate gift?
Lingerie can also be a fun gift to give friends who are about to get married. Do check out TheSaxyClub's offerings. You won't regret it.
If you want to know more about this on-line lingerie store, check http://www.thesaxyclub.com.my/
"People today are more open-minded and as a result we think they'll be more responsive to our products," says Kathleen Chin, managing director of on-line lingerie company, TheSaxyClub, which is part of Linear Channel Sdn Bhd, whose CEO is her husband, Joshua Chin.
Interesting facts gleaned from the couple include the fact that the Chinese tend to be a little more conservative, and that 70 per cent of their customers are males and Malay. That more of their customers are male is probably due to the fact that men are more visual creatures (since they're on-line), while women are more tactile and like to touch and feel their lingerie before making a purchase.
"I'd noticed that there wasn't a lot of choice on the Malaysian market.
I'd never come across the sort of lingerie lines we now stock and as a husband, I wanted my wife to buy or wear such lingerie styles for me,"
says Joshua.
Today, TheSaxyClub is basically the only company providing a comprehensive service supplying lingerie on-line in Malaysia. It only takes about three working days to deliver items to buyers, and those who do not have credit cards can bank their payments via Maybank or pay by cheque.
It is also Asia's largest lingerie store and besides Malaysia, has orders coming in from Indonesia and even from as far afield as the United States.
"I find that rather amusing as we acquire a lot of our styles from the US and then we are asked to ship them back to customers there," reveals Joshua with a laugh.
Kathleen and Joshua understand that Malaysian men and women are rather shy when it comes to buying such items off the rack in big shopping malls for fear of being spotted by friends or relatives. With their type of unique services, total privacy is assured. One needn't worry about faulty items either, as you can courier them back if they are damaged - as long as they have not been worn of course. The Chins will also follow up orders with a call or an e-mail in an effort to prevent fraud.
Everything to spice up your sex life can be found here. Provocative bras and panties, corsettes, negligees, garter belts, body stockings... you name it, and TheSaxyClub will probably have it. Reasonably priced evening dresses are also available.
The Chins also recently introduced fun and trendy two-piece items that look as if they can double up as bikinis. The choices offered remind you of those seen in Victoria's Secret catalogues and can easily rival products found there.
Are you someone who has looked longingly at overseas lingerie catalogues but were too afraid to place an order, worrying that items might get lost in the mail? Well, this is a good alternative as you can always contact its head office if any problems arise.
Then there's also the option of becoming a member of TheSaxyClub. All you need do is pay RM50 and you'll receive a thick copy of the latest catalogue and a 15 per cent discount each time you place an order.
We've all come across research findings which claim that a healthy sex life means a happier marriage. So ladies, do consider giving your man a special surprise. And men, if your lady is too shy, what's stopping you from buying her that intimate gift?
Lingerie can also be a fun gift to give friends who are about to get married. Do check out TheSaxyClub's offerings. You won't regret it.
If you want to know more about this on-line lingerie store, check http://www.thesaxyclub.com.my/
Source: New Straits Times (Malaysia), Jul 27, 2003
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